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Let customers speak for us
WE’RE DEAD SERIOUS
ABOUT HAIR
We believe in challenging the status quo
Our mission is simple: We want to redefine the hair industry standards of hair towels.



We believe all hairdressers deserve tools as elevated as their craft
A supreme quality that stops you in your tracks and makes you question every towel you’ve ever owned.

We believe sustainability shouldn’t mean compromise
Our towels offer long lasting performance without the waste of disposables.


We obsess over the process so you can be
obsessed with the product.
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Crafted by Hairdressers, for Hairdressers
Every detail is shaped by real salon experience.
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Prioritising Quality
Our testing process leaves the competition
in tatters. -
Unmatched Performance
We rigorously test for absorbency and durability to ensure our towels perform flawlessly.
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Searching Worldwide
We source only premium, high-performance microfiber.
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Driven by a Community of Experts
From concept to creation, our process is guided by a collective of passionate hairdressers.