Phantom's benefits
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Let customers speak for us
"A supreme quality that stops you in your tracks and makes you question every towel you’ve ever owned".
Jonathan De Francesco, Co-Founder & CEO

WE’RE DEAD SERIOUS
ABOUT HAIR
We believe in
challenging the status quo
Our mission is simple: We want to redefine the hair industry standards of hair towels.



We believe all
hairdressers deserve tools as elevated as their craft
Our towels offer long lasting performance without the waste of disposables.

We believe
sustainability shouldn’t mean compromise
A supreme quality that stops you in your tracks and makes you question every towel you’ve ever owned.


We obsess over the process so you can be
obsessed with the product.
-
Crafted by Hairdressers, for Hairdressers
Every detail is shaped by
real salon experience. -
Prioritising Quality
Our testing process
leaves the competition
in tatters. -
Unmatched Performance
We rigorously test for absorbency
and durability to ensure
our towels perform flawlessly. -
Searching Worldwide
We source only premium,
high-performance microfiber.